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Second Chance

Supporting people with brain injury to rebrand their centre

Second Chance is a member-led brain injury rehabilitation centre in Wakefield. Staffed by expert medical and rehabilitation staff, it works with care and compassion to support people on their rehabilitation journey and provides a community where members can be themselves. Our task was to work with members to rebrand the organisation and deliver a new website.

I’d been trying in vain to get my head around everything but reading your advice pages was the first time I’ve found something where it all made sense

Second Chance member’s wife

Involving members

We met with members over a series of meetings to understand the role Second Chance played in their lives. We involved members in the design process every step of the way, listening to their ideas and presenting our ideas back to them.  The resulting identity is clear and coherent but something members feel reassured by – we unearthed an identity members always felt was there but which wasn’t being articulated.

Copywriting for users with brain injury

We worked closely with the organisation to develop online information pages aimed at people trying to understand the rehabilitation journey. We tested these pages with members to ensure they worked well in terms of both tone and readability, and followed best practice when writing for audiences with impaired cognition, such as front loading sentences with key information.

Accessible design meets brain injury

We discussed accessibility throughout, and built an understanding of small but significant ways in which brain injury accessibility needs are unique. For example – we learned that while most accessibility guides encourage high contrast ratios for text to aid readability, for people with brain injury (as well as some other neuro-atypical conditions), too high a contrast ratio can be equally problematic, with soft background colours preferred to harsh white.