Migrants’ Rights Network
Helping an impactful force for good find its voice
Migrants’ Rights Network is a UK-based NGO that works alongside migrants in their fight for rights and justice, making a real difference on the lives of migrants through their campaigns as well as publications such as the Know Your Rights guide. Our task was to develop a new visual identity and website with them in just ten weeks.
Branding and website
The challenge
The old website was slow to load with a poor structure that was difficult to navigate and updating it was a significant time drain on limited resources. The existing branding didn’t reflect the organisation’s campaigning nature or impact.
Establishing
We dived in with a branding workshop that got to the core of the organisation’s values and used this as a foundation for a new brand positioning them as a fearless and impactful campaigning organisation.
Communicating
We applied the new brand to a new website which loads fast and is easy to navigate, and which puts the organisation’s key messages and content front and centre.
Perfecting
The new website was built with features that made it easy to update – tagging allows blog posts to appear in multiple places including strategic objective and project pages, so a single post can update multiple areas of the site.
What we love most about our new branding and website is that it’s so on point… it gets across exactly what we’re supposed to be doing and it puts the people we’re here for front and centre which is amazing. Everyone on our staff team and board are unbelievably happy about the work Let’s Dance has delivered.
Shashi, Migrants’ Rights Network
