East Marsh United
The so-called ‘sink estate’ that wants to become a village
East Marsh United aren’t your average community group. They’re rolling up their sleeves and getting stuck in to make their local area – one of the most economically deprived in the UK – a place people can be proud to be from. We’ve worked with them to develop a brand identity and website that reflects their determinedness and their pride.
Branding, website, video and animation
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We created an aesthetic that balances the reality of local life with the belief that things can get better
How we put it together:
- A non-conformist look reflecting the spirit of the East Marsh and East Marsh United
- Layering, contrast and playful irregularity hint at the disruptive nature and proactive attitude of the group, with a DIY aesthetic that reflects the way that East Marsh United are taking things into their own hands
- Positive colours create optimism and a feeling of positivity and action
- Photos of actual members of the community and the local area inspire trust and relatability, while overlaid bright illustration contrasts before and after
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